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NYLO Hotels, which is run by Atlanta hotelier John Russell, says it will have 50 hotels either built or well on their way to completion by 2010: http://atlanta.bizjournals.com/atlanta/stories/2007/10/...b=1193630400^1540522. The company seeks to aim for the "hipness" factor of the W Hotel brand -- without the cost burden.
Do you think this is a reasonable expectation? How can NYLO bring cost and cutting-edge style together in a seamless manner?
